Tourism Central Coast has applied for and secured a $15,000 grant as a part of Tourism Australia's Business Events Boost program designed to aid domestic tourism recovery.
Launched as part of Business Events Australia’s Coronavirus recovery strategy, the Business Events Boost program will support the industry on activity which encourages business events to take place in Australia as pandemic recovery progresses.
The funding is design to support innovative and creative programs to influence decision-makers to hold events in the Central Coast.
"We're very pleased to secure this grant from Tourism Australia. This presents an excellent opportunity for the Central Coast to carve out a niche in the business events sector," said Russell Mills, Director Industry Services.
"We are seeing a surge in demand in visitation at the moment, some operators reporting business up as much as 300 per cent on last year, and we want to build on this momentum. It's is a great time to focus on new areas, such as the business events sector for meetings, incentives, conferences and exhibitions," he said.
"Business events make significant economic contributions to the communities in which they’re held, so revitalising and promoting the business events offering in our region will have a positive impact on many other businesses too."
"We are looking forward to working with Central Coast industry operators in the new year to create an inspiring campaign to bring business events tourism to our region, " said Russell.