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Government encourages NSW residents to be tourists in our backyard

Wednesday 23, Sep 2020

NSW Government is calling on all residents to be a COVID safe tourist in their own backyard and support local businesses by booking tours and visiting attractions.

NSW residents could help reboot the state’s visitor economy by hitting the road for a short-break, taking a ‘playcation’, or even making the most of a day trip.

The Government is encouraging people to be a tourist and to enjoy experiences usually reserved for holidays. For example, treating yourself to a ‘playcation’ around Sydney and NSW - take a guided tour, book a hotel stay, dine at a special restaurant, or visit a local attraction.

Encouraging NSW residents to make a difference by staying and spending locally and enjoying all corners of NSW and detailing itineraries with NSW’s finest experiences.

Supporting the diversity and beauty of our state and will make a huge difference to our tourism businesses that are doing it tough.

The NSW Government is releasing two new tools to inspire holidaymakers and help them ‘value-add’ to their stay:

  • An interactive ‘Love NSW’ map that allows travellers to search for and identify tourism experiences based on theme. Users can also find experiences within three hours’ drive of a selected location, or zoom in to street level to see links to even more tourism businesses (
  • A series of new Sydney ‘playcation’ itineraries highlighting the luxury, family, outdoor adventure, foodie, culture, romance and wellness experiences on offer across the CBD and Greater Sydney (

Trends in holiday planning show that the top three types of holiday Australians will take in the next 12 months

  • a road trip (68%),
  • a trip to visit friends and family (66%) and
  • a trip to the countryside (65%).

Recent research shows that, compared to pre-COVID, travellers are 76% more likely to support local businesses and communities, and 68% more likely to visit parts of Australia they haven’t been to before.

While the govenment recognises that it's the time to support local tourism operators, it is still not a time to be complacent.

Visitors, locals and businesses are reminded to stay COVID safe during the school holidays by maintaining social distancing, good hygiene and staying home if unwell.

Holidaymakers are encouraged to phone ahead to confirm bookings and check local conditions with business operators. For more information