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Business Events Research

Tuesday 01, Sep 2020

Tourism Australia’s dedicated business events unit, Business Events Australia, has completed its first wave of research to understand attitudes to restarting events amongst Australian corporate decision-makers.

While there are several factors affecting confidence to host business events in the short term, results showed increasing optimism for events in the next 6 to 12 months, with 43 per cent of respondents saying they are planning events within the next year.

In addition, 77 per cent of respondents who usually hold at least one event overseas annually say they are likely to relocate one or more of these events to Australia, while two-thirds of respondents believe they are likely to hold the same number of events or more in Australia after the pandemic compared to prior to the crisis.

Download the fact sheet for more insights including barriers, confidence factors and event motivations.