Destination NSW has secured more than 10 hours of exclusive NSW content on the national primetime lifestyle programs reaching more than 5.2 million viewers weekly and inspiring potential travellers to plan a future NSW adventure.
The coverage is incredibly important for NSW communities and was secured as part of the Love NSW tourism recovery program. Channel 10 programs Taste of Australia and The Living Room will showcase the spirit of charming NSW communities by highlighting the local legends and one-of-a-kind experiences that make NSW a must-visit destination.
NSW’s unique tourism operators and iconic locations will be profiled on primetime TV, putting NSW in the minds and conversations of future holidaymakers around the country.
Destination NSW chief executive officer Steve Cox said “We know that viewers respond positively to these broadcast integrations because they value being taken behind the scenes by trusted and respected hosts to learn more about the places and faces of NSW.
“Our operators reported an increase in bookings, enquiries and social followers after recent coverage on primetime television, which is why Destination NSW is committed to securing these opportunities to drive return for our regions and industry.”
The content will commence Friday 24 July with segments of The Living Room filmed in Lismore and surrounds on the North Coast, and continues on Saturday 25 July with Taste of Australia’s episode from Armidale and Tenterfield.
Destination NSW’s Love NSW program is a multi-channel campaign that promotes NSW’s world-class experiences to inspire potential travellers through advertising and publicity, deals with industry partners and collaboration right across the travel distribution network.