Storytelling is about tapping into people’s emotions. Baring both the good and bad is how stories inspire and motivate and it also fosters brand loyalty. Creating a narrative around your brand or product not only humanises it but also inherently markets your business.
There a few non-negotiable components that make for a great storytelling experience, for both the reader and teller.
Good stories are …
Tourism and Events Queensland has put together a helpful how-to guide on storytelling "Extraordinary Experiences through Storytelling", which you may find helpful. Click here to view