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Go Local First campaign

Tuesday 21, Jul 2020

The Go Local First campaign will encourage Australians to choose local small businesses when they are purchasing products and services to help get the sector back on its feet.

Australia’s 3.5 million small businesses are the heartbeat of their local communities. When they thrive, communities thrive and the national economy prospers.

Small businesses have done it tough and while some sadly won’t reopen, others have adapted to serve customers and to keep staff employed.

Australian small businesses need local communities to back them now, by ‘going local first’ when they need to buy a product or service.

Small businesses account for just over one-third of Australia’s GDP and an economic recovery will not be possible without small businesses trading and hiring people.

The campaign aims to see Australians out supporting their local grocers, butchers, accounting and legal firms, gardeners, tradespeople, and goods producers like wineries and farmers.

When you shop locally, your money stays in your community, meaning local small businesses will still be there as we emerge from the COVID-19 crisis.

Going Local First can mean more than a stroll to the local greengrocer; it also means looking for local small businesses online and thinking about buying from them first. 

The campaign will be rolled out on outdoor, radio, and digital advertising over the next six months with a call to action to consumers to spend locally first.

For more information on the campaign or to be part of it, go to