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Tourism Recovery campaign, Love NSW, continues

Tuesday 21, Jul 2020

Destination NSW’s Tourism Recovery campaign, Love NSW, continues to reach new and engaged audiences thanks to a range of partnership activities currently in market.

The campaigns promote Sydney and NSW regions across various advertising platforms including print, digital display (website), custom web content on partner’s own site, EDMs to members, social media, radio and on-site branding.

Destination NSW has been working to produce campaigns that inspire and stimulate bookings, encourage visitors to explore Sydney and disperse throughout regional NSW, and drive overnight visitation. 

Campaigns in the coming months includes luxury escapes in the Central Coast, with Port Stephens, Batemans Bay, Southern Highlands, The Tweed and Sydney.

Wotif’s integrated campaign includes a ‘trip discovery’ consumer quiz where users answer questions about their preferred holiday type and it suggests one of the campaign destinations to learn more about and to book.

Destination NSW engages partners right across the travel distribution network and continues to develop new content and campaigns to provide customers with a comprehensive range of NSW travel options and reach as many potential holidaymakers as possible.

VisitNSW.com is the central point for Destination NSW’s own campaign activity, combining the latest information from operators, distribution partners and industry stakeholders and provides leads to industry.

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