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Central Coast first stop on Destination NSW promotional roadshow

Tuesday 09, Jun 2020

Central Coast was the first stop when the Channel Nine, Today show's weather presenter Tim Davies was hosted in our region on Monday 1 June as a part of a ‘recovery road trip’ to coincide with the easing of restrictions.

Central Coast businesses Bells at Killcare Boutique Hotel, Pearls of Australia, Onyx Coffee, The Marshmallow Co, Glenworth Valley Outdoor Adventures, Australian Reptile Park and chef Sean Connolly cooking at The Wild Flower Bar and Dining were highlighted on the popular breakfast show.

Destination NSW secured the TODAY Show to present weather segments live from across NSW, showcasing many of the state’s top tourist destinations and operators to its national audience.

Destination NSW’s tourism recovery campaign, Now’s The Time To Love NSW, is driving strong demand for industry through high levels of public engagement, widespread media coverage and support from industry partners.

Since launching on Monday 1 June to coincide with the easing of restrictions on regional state travel, social media mentions of #LoveNSW jumped 80 percent reflecting the growth in NSW travel related content and discussion online.

Videos posted on Destination NSW’s consumer social media channels to celebrate the return of travel on 1 June have reached more than 1.1 million people, attracting 395,000 views to date.

There are great early results for the campaign and show that Destination NSW's approach and content is resonating well with potential travellers.

Destination NSW have a lot of activity lined up in the coming months and will be our call to action for information and bookings.

It's vital that all Central Coast businesses sign up for a Get Connected listing now, to enjoy the exposure generated from the campaign.