Live from Aus was a virtual travel activation which will bring some of Australia’s best tourism offerings live into the living rooms of hundreds of thousands of Australians and is Part of Tourism Australia’s current With Love From Aus campaign.
Tourism Australia created a platform for Australia’s industry to connect with travel lovers here and overseas, giving them ideas and inspiration to explore Australia when borders re-open and when people can travel again.
Live from Aus kicked off on Friday 15 May 2020 at 7:30pm on Network Ten’s The Project with a special one-hour broadcast, called The Love Australia Project. This was followed by a full weekend program of live content on Tourism Australia’s social media channels, starting 7am, 16 May 2020 until 9pm, 17 May 2020.
Tourism Australia highlighted some of the best that Australian tourism has to offer, from Australia’s unique culture to stunning natural beauty, world-class food and drink and exceptional wildlife.
Live from Aus was hosted by an array of Australian personalities, advocates and industry operators who educate, entertain and inspire viewers with a range of interactive experiences, including cooking demonstrations, wine tastings, exercise classes, cultural immersion sessions and Australian wildlife encounters.
There is an ongoing opportunity to be involved in this campaign, all of the tourism industry is encouraged to:
1. Stream your events on your social media channels using the Live from Aus logo. You can download the logo from 16 May 2020 from tourism.australia.com/livefromaus.
2. Let Tourism Australia know about any live streaming events your business has coming up by emailing firstname.lastname@example.org with Live from Aus in the heading. If the content is relevant for Tourism Australia’s audiences, Tourism Australia can help promote it.
3. Submit your content ideas to be considered for Tourism Australia’s channels by emailing email@example.com with Live from Aus in the heading.
If you have, or can create, some great video that captures your visitor experience - across native wildlife, food and drink, nature, soft adventure - you can share as a part of this campaign and it’s a fantastic opportunity to get it out to a broad audience.