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Destination NSW's tourism recovery campaign with heart

Wednesday 11, Mar 2020

Destination NSW has launched a new marketing campaign to help recover from the impacts of drought and bushfires: Now’s The Time To Love NSW.

The campaign is a rallying cry to visit and buy 'local', and post photos and videos of our favourite places in New South Wales with the hashtag #LoveNSW. 

Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said that the new campaign was focused on reminding travellers about all the amazing experiences on offer in Australia’s number one holiday destination.

“The prolonged drought and unprecedented bushfires have broken our hearts and had a devastating impact on thousands of operators in our beautiful state,” Minister Ayres said.

“That’s why now’s the time to love NSW – we need to show the world that our many spectacular sights and experiences are in great shape, and they’re welcoming visitors right now,” Ayres said.

Joining the #LoveNSW movement is easy:

  • Share the love: Join the social media movement and show your #LoveNSW spirit by taking a photo in your town or at your business, featuring a heart shape made with hands or in another way, and sharing on social media with the hashtag. Download the quick guide to #LoveNSW.
  • Spread the word: Destination NSW has created a handy toolkit of logos, key messages and social media guidelines to help businesses be part of the program. Download the toolkit here.
  • Get Connected: Register your business via Get Connected to be listed on, and other associated websites to promote the fact that their business is operating and welcoming visitors. This enables businesses to access more than 1.7 million potential visitors per month

For more information, click here.