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Holiday Here This Year

Wednesday 05, Feb 2020

Australians are being encouraged to throw their support behind Australia’s tourism industry in the wake of the devastating bushfires by holidaying in their own backyard. 

Tourism Australia’s Holiday Here This Year campaign taps into the overwhelming goodwill and support for local communities impacted by the recent bushfires, by urging Australians to plan, book and take a domestic holiday and share their experiences with friends and online at #HolidayHereThisYear.

A toolkit is available for the tourism industry across every State and Territory to share the message and incorporate the campaign into marketing, click here for toolkit.