As just one example of the influence of user generated content, research has demonstrated that watching videos shows purchase intent: 64 percent* of consumers watching travel videos say they are actively considering taking a trip and about three fifths* of video viewers say they use what they see to narrow down their choices for brands or destinations.
In short, people are hungry for videos of the destination, attraction or hotel they're thinking about. Often the property with the best video, sometimes the only one with a video, wins.
To check out a very interesting webinar from Crowdriff* on user generated content, click here.
To read the Complete Guide to User Generated* content, click here.
*Tourism Central Coast has no affiliation with this company this is for tourism insight research only