THE DESTINATION MARKETING AND TOURISM INDUSTRY SERVICES AGENCY FOR THE CENTRAL COAST
Tourism Central Coast (TCC) NSW was engaged by Central Coast Council to deliver tourism marketing and industry services for the Central Coast region.
Tourism Central Coast is a consortium of three companies led by marketing agency AFFINITY, with Surfer Rosa Communications and My Travel Research. We deliver data-driven, creative tourism campaigns and resource, inform and support local tourist related businesses.
We also work with regional, state and national tourism industry organisations, the media, travel distributors, online travel agencies and brand partners in a way that will assist businesses to generate visitation to the Central Coast.
ALWAYS ON MARKETING
You can promote your events and your news for free on VisitCentralCoast.com.au by updating your business profile.*
Updating your business profile with what's new, news and what's on at your place not only keeps you top of mind and interesting to our visitors but also gives people a reason to visit and keep them coming back.
If you have a one-off or regular event, this will give visitors a reason to visit all throughout the year and regular events keep them coming back.
Community events, festivals, sporting events, theatre shows, markets, natural events, concerts, performances or exhibitions; small or large, weekly, monthly or annual; if it’s on, let us help you promote it!
if you are a new business, have upgraded or changed, have something new to offer or just have a nice local story to share - you can easily add this to your profile too:
• Log-in to your existing business listing on VisitCentralCoast.com.au and include your event details in the Events Section. While you’re logged in, check that your business profile is up to date with great images, videos and social media links.
Click here for some simple instructions to create/edit your listing.
No listing? No problem, you can create one here by simply emailing HELP@tourismcentralcoast.com
Forgot your password? click here.
Need help? click here.
2018 DESTINATION MARKETING 'HAVE A LITTLE ADVENTURE' CAMPAIGN
A fresh new brand, website and media campaign are the ingredients to improve perceptions about the Central Coast amongst Sydneysiders and increase shoulder season visitation to benefit the region's tourism businesses.
We're excited to see the new TV commercials in market - Check out our Have A Little Adventure ads here
All businesses across the Central Coast in the tourism field have a custom, easy-to-find business profile on VisitCentralCoast.com.au with visual content and links to their own website and social media channels.
Tourism Central Coast member clients and campaign partners have access to a range of high-value campaigns packages providing incrementally greater exposure including higher search ranking, featured listings, home page exposure, inclusion in itineraries, PR, social media opportunities and industry exposure.
WHY IS TOURISM SO IMPORTANT FOR THE CENTRAL COAST?
The Central Coast is one of NSW's most accessible holiday destinations, just under 1.5 hours from Sydney and 30 mins from Newcastle. Waterways, beaches coastal scenery and conservation areas like Brisbane Water and Bouddi National Parks are dominant features of the landscape.
Tourism contributed $1.1 billion in visitor expenditure to the Central Coast economy in the year ending September 2019
It generates over 3700 jobs, and is a significant economic driver for the region.
Visitors equal jobs and jobs equal security, prosperity and opportunity, especially in regional Australia. Sustainable growth of a vibrant tourism industry is critically important to the regional economy.
Modern tourism infrastructure and strong destination appeal help to attract investment from other industry sectors and government.
By improving perceptions of, and intent to travel to the Central Coast, we contribute to the economic development and prosperity of the region.
WHAT IS OUR ROLE?
It’s clear that the Central Coast region has the right ingredients to be an appealing destination for a range of markets and travel purposes. The solution is to present the destination in the right way and to make it easy for visitor markets to access quality information about the region.
JOIN NOW, become a client of Tourism Central Coast.